{"id":173,"date":"2025-01-16T08:18:48","date_gmt":"2025-01-16T08:18:48","guid":{"rendered":"https:\/\/anyin.design\/?p=173"},"modified":"2025-01-16T08:18:50","modified_gmt":"2025-01-16T08:18:50","slug":"the-estee-lauder-brands-beauty-brains-and-brilliant-strategy","status":"publish","type":"post","link":"https:\/\/anyin.design\/discover\/true-brands\/the-estee-lauder-brands-beauty-brains-and-brilliant-strategy.html","title":{"rendered":"The Est\u00e9e Lauder brands: Beauty, Brains, and Brilliant Strategy"},"content":{"rendered":"\n

If there is one name in the beauty world that truly shines, it is Est\u00e9e Lauder brands<\/strong><\/a>. Their story isn\u2019t just about skincare and makeup \u2014 it\u2019s about bold ideas, smart strategies, and a passion or startup making people feel globally beautiful. Empire. As a Let a me brand take strategist, I\u2019ve always admired how they transformed an incredible story and show you why their branding and creativity are pure genius.<\/p>\n\n\n\n

Est\u00e9e Lauder? A Dreamer Who Changed Beauty Forever<\/h2>\n\n\n\n

Who is Est\u00e9e Lauder?<\/strong> She was a woman with big dreams and even bigger determination. Est\u00e9e and her husband Joseph Lauder started their company in 1946 with just four products. Yes, just four! Est\u00e9e believed in quality so much that she would personally demonstrate her products in stores.<\/p>\n\n\n\n

\"Est\u00e9e
Est\u00e9e Lauder is one of the world’s leading cosmetic companies. <\/figcaption><\/figure>\n\n\n\n

She also invented something revolutionary: free samples. Imagine this\u2014back then, beauty products weren\u2019t handed out for free. But Est\u00e9e knew that once people tried her products, they\u2019d fall in love. And guess what? It worked! Her clever idea became a cornerstone of Est\u00e9e Lauder’s branding, building trust and making the brand unforgettable. Today, Est\u00e9e Lauder sells many products, including skincare, makeup, and fragrance, but it didn’t start that way.<\/p>\n\n\n\n

From a Small Brand to a Family of Beauty Giants<\/h2>\n\n\n\n

Est\u00e9e Lauder isn\u2019t just one brand \u2014 it\u2019s a family of beauty powerhouses. Did you know there are more than 25 companies owned by Est\u00e9e Lauder? These brands aren\u2019t just big; they\u2019re iconic. Let me name a few you might know:<\/p>\n\n\n\n